My first impression of the HDFC Life Click 2 Protect (the fifth review in this series) online term plan was to “Click 2 Close.” Seriously, the portal is that unimpressive in its design. Don’t even ask about the premium calculation page — the clunky user interface is a nightmare. The company should look definitely around once to see what its competitors do on their portals.



Yep! That’s Dr. Capital Advisor seeking a life insurance quote.

I already don’t have any hope. But let’s see.

• For our usual 30-30-1 benchmark plan (30-year old buying a 30-year plan for Rs 1 crore cover), the indicated premium is Rs 10,600 (!) excluding service tax. Come on, what kind of premium is that (about 45% more than its competitors and as we’ll see below for nothing exemplary in features)? Further, annual premium payment is the only option (?) on offer.

• The policy term is discontinuous and you can only select from 10/15/20/25/30-years. Hence, for example, if you’re 36-years old, you can only choose a maximum policy term of 25-years because otherwise you’d cross the maximum maturity age of 65-years if the policy term was 30-years. But with a continuous option, you’d have been able to choose a maximum policy term of 29-years.

• Apart from that there’s nothing much to write about this plan. I didn’t get a good impression at the start and that didn’t change at the end. Brand-wise though, I’m comfortable with the HDFC name.

I’m sure you’d have guessed the verdict by now.

A poorly designed portal, a ho-hum product offering, and an exorbitant premium all combine for a thumbs-down to the HDFC Life Click 2 Protect online term plan. That means, our top ranker — AEGON Religare iTerm online term plan — continues to be the top ranker.

What do you think?

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