I’ve previously dissected Bharti AXA’s AspireLife Unit Linked Life Insurance Plan and found it to be a terrific example for bad financial jargon, lame financial products, and lame advertising — in short a toxic financial product (as most ULIPs are).

A recent issue of MoneyToday carried an ad for Bharti AXA’s Life AspireLife Unit Linked Insurance Plan (not sure if it’s the same plan as the dissected one — notice the extra word “life”) which declares that,

For the first time ever, your ULIP premiums will never disappear.

WTF mate? How is that possible? Read the fine-print and you’ll realize that it’s not. I think they actually wanted that to read (but could not publish),

For the first time ever, your ULIP premiums will never disappear [from our (i.e. Bharti AXA’s) bank account]. ROTFLMAO.

What do you think?