Listen very carefully to the background music. Don’t you think it sounds as if the i10 is being taken on its last rites? At the 35th second of the ad, although the hot model says “I wish I could catch it,” she actually means “I wish I could get out of this advertisement.” And the less said about Shah Rukh Khan the better. Each time he laughs or waves he seems to be mocking existing and potential i10 buyers for footing this multi-crore SG&A line item on Hyundai’s P&L.
A classic “WTF mate?”
Update: Just discovered that a few cranky RSS readers won’t display this video inline. If that’s happening to you, just click on the post’s title and you can see the video on the post’s homepage.