India Advertising Blog

Lame Advertising: Air Deccan — One Thing That Didn’t Go Right After The Purchase



A one rupee coin, flying chocolates, a flying watch, and a flying signpost — who would have guessed that this was an Air Deccan ad? Till the end, I actually thought this was a Vodafone ad and was wondering where did that mutt run away — for it’s own good. Randomly inserting a child, a gorgeous babe, and a zombie crowd (including a bunch of chefs) — along with the one rupee coin, flying chocolates, a flying watch, and a flying signpost — into your advertisement isn’t a particularly good way to get your message across.

What do you think?

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