Business & Management

Bad Jargon: A Lesson On How To Evade Answering Simple And Direct Questions

In response to the simple question “What can we expect to see from Technorati in the next year with you at the helm?”, Richard Jalichandra, CEO of Technorati said:

We’re really centered on trying to create a wholly unique media experience and improving our properties. Our big thing is going to be working on the advertising side of things to connect brands to the idea of global conversation that we strive for. Most of the opportunities and initiatives we’ve got coming up are going to address those two things.

Source: Q&A: Technorati CEO Richard Jalichandra on the Future of the Site.

Wholly unique media experience? Big thing? Global conversation? All I can say is WTF mate? Richard pointedly refers to the “amazing array of assets” they’re sitting on, without once saying what they actually are. Technorati is, fundamentally, an aggregator. I fail to understand what those “amazing array of assets” are. Do you?

Moral of the story: To evade answering simple and direct questions, construct and connect sentences that make so much nonsense as to confuse the person asking the question.

2 thoughts on “Bad Jargon: A Lesson On How To Evade Answering Simple And Direct Questions

  1. In continuation of the jargon talk…

    Do you want to impress or confuse clients or Vice versa?………use
    Techno vocabulary.. It can be called the “Buzzword” writing method. It
    is simple.

    There are three columns of words involved, as follows:

    0. Balanced 0. Management 0. contingency
    1. total 1. Organization 1. Hardware (or software)
    2. integrated 2. reciprocal 2. projection
    3. compatible 3. monitored 3. time-frame
    4. synchronized 4. digital 4. concept
    5. optimal 5. modular 5. programming
    6. responsive 6. transitional 6. mobility
    7. functional 7. Incremental 7. capability
    8. parallel 8. third-generation 8. flexibility
    9. systemized 9. policy 9. options

    Just select any three-digit number; then use the corresponding
    Buzzwords from the above grid, e.g., 257: “integrated modular
    capability”.

    Don’t worry if it doesn’t make sense to you; it won’t
    mean anything to anyone else either, but they’ll think you’re just
    smarter than they are so they won’t say anything!! ..

    You can propose “systemized reciprocal options” (929) to achieve “optimal transitional flexibility” (568), so that we can think of an
    “integrated monitored projection” …………..and …. then …
    your boss will probably promote you or your customer will be blown
    away with your technological superiority…!!

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