This is an awesome ad, but the Information & Broadcasting ministry – in all its infinite wisdom – banned its broadcast under the pretext of vulgarity. The Lux International advertisement that we saw yesterday is more vulgar. But then again, who are we – the public – to decide what’s vulgar and what’s not?
On the other hand, I think Amul’s diluting it’s brand value. What’s the connection between dairy products and underwear? There certainly is a naughty connection, but not one that I believe Amul wants to project. Brand extension or brand dilution – what’s your opinion?