India Advertising Blog

Lame Advertising: Lux International – When Personal Fantasies Come In The Way Of Advertising

A note of apology: This ad’s in Indonesian. I couldn’t find the English equivalent. Drop a comment if you know where I can find one.



The team that came up with the storyboard for this advertisement probably had quite a lot of naughty fantasies wreaking havoc on their minds. How else can you explain a bathtub tethered to a hot-air balloon with a soaped-up model (who’s obsessed with the lather but doesn’t give a damn to much else) inside it and Aishwarya Rai with a rope clipper in her hands and a cynical look on her face? You can almost hear Ash screaming “Sucker…” as she waves goodbye at the bathtub.

Sheer madness.

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