Acer, the company that manufactures terrible laptops, dumps the monkey on you for a song, and finally screws you at the service centre, has chosen Hrithik Roshan to be their canary that sings: “Life is busy. Acer makes it easy,” in their latest ads.

It’s glaringly obvious that Hrithik Roshan has never booted up an Acer laptop in his life. He wouldn’t be singing “Life is busy. Acer makes it easy,” if he had. It’s a gross misuse of celebrity advertising – an area that I have been digging into of late. There’s not an iota of similarity between the two.

Which is why you shouldn’t believe what Hrithik Roshan says…ahem…sings.