Strategic Choice is Inevitably an Exercise in Decision Making Under Uncertainty

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A fabulous and timely article from The McKinsey Quarterly: The halo effect, and other managerial delusions, authored by Phil Rosenzweig, a professor of strategy and international management at the International Institute for Management Development (IMD), in Lausanne, Switzerland. I strongly suggest that you print a copy and read every word. Key learning from the article: […]

Know Your Rights: From May 01, 2007 Your Bank Should Compulsorily Tell You Why Your Loan Application Was Rejected

Posted 1 CommentPosted in Finance

Public Service Announcement From a recent RBI circular: Guidelines on Fair Practices Code for Lenders Earlier, Banks/FIs were advised that loan application forms in respect of priority sector advances up to Rs. 2.00 lakhs should be comprehensive and should include information about the fees/charges, if any, payable for processing, the amount of such fees refundable […]

Cricket Match … Millions of Eyeballs … Spam Marketing – How to Ensure that Your Brand Acquires Junk Value?

Posted 2 CommentsPosted in Business & Management

In marketing, it is said that one of the more effective ways to ensure brand (or product) recall is to bombard the consumer with repeated advertising. There’s a limit to bombarding. That’s a basic fact which seems to have escaped the minds of marketers who are advertising during this world cup. Viewing the ICC World […]