Over the past month I have written quite a bit on Customer Relationship Management (CRM). It’s amazingly easy to rebuke someone else’s CRM practices. But what do you see when you look into the mirror? This.
A reader signed up today for my email subscription service. Upon receiving the notification, I promptly sent out an email that read:
Thanks for signing up. I think we haven’t met before although you probably know a lot about me through my blog. Would like to know more about you.
I received an equally prompt reply.
Good to hear frm you (hope this is not a auto-reply). Just started reading thru u’r blog…
– Reader X
Eeeeeks! Auto-reply? No. I typed each and every letter, albeit sounding like a robot.
While I generally pride myself on the CRM activities I do for my blog, today’s experience proved that you cannot be lax, even for a moment. In this particular situation, I might be exaggerating, but hey, in the real world if you’re unlucky, it takes just one bad experience to become an avalanche.
And, that’s the purpose of this post – to measure customer, or more appropriate, reader satisfaction. I’d be delighted if you could answer another quick survey and let me know how good/bad my CRM is. It shouldn’t take you more than a couple of minutes.
Click here to take survey.
I’ll be collating these results with those from my previous survey (where you told me what you would like to read) and plan a road map for GEO 12.97°N 77.56°E.