Lame Advertising: Lux Crystal Shine — When Personal Fantasies Come In The Way Of Advertising Part #2

by Vinaya HS on February 6, 2008

in India Advertising Blog

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Advertisements for Lux soaps and personal fantasies seem to go hand in glove. We’ve already seen Part #1 that features “a bathtub tethered to a hot-air balloon with a soaped-up model (who’s obsessed with the lather but doesn’t give a damn to much else) inside it and Aishwarya Rai with a rope clipper in her hands and a cynical look on her face.”

Part #2 has Priyanka Chopra scrubbing Lux while you are left wondering what she’s doing in this lame advertisement. More important, what’s this ad all about — the Lux soap or Priyanka Chopra?

It’s no wonder then that Hindustan Unilever’s share price goes nowhere. How can it, when the shareholders’ money is being drained away. What do you think? (Even Tom Peters argues in favor of the shareholders!)

Notes:

The Part #1 ad.




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{ 5 comments… read them below or add one }

Anoop February 7, 2008 at 10:40 PM

You can’t really call it as lame, because for a soap ad making, he can’t show anything else, Certainly I can agree with you that Priyanka was not necessary for this ad, since she’s beautiful they have used the strategy to draw attention of the public.

Notary February 11, 2008 at 12:26 PM

U ve got no right to condemn ads which has beautiful ladies … beware mate…cos ur in search of one hahah! :D :p lolz

Sarah Natasha March 20, 2008 at 1:54 PM

None of these soaps with or without Aishwarya Rai can do much other than basic cleansing – the things some ads promise – Come on, in ten/fifteen seconds even God can’t do wonders to one’s face !!!

ravi February 14, 2009 at 6:29 PM

guys companies use film stars in ads just to create an image of their brand in consumers mind.. so that whenever u go to buy a soap priyanka can really do wonders for the company…

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