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Advertisements for Lux soaps and personal fantasies seem to go hand in glove. We’ve already seen Part #1 that features “a bathtub tethered to a hot-air balloon with a soaped-up model (who’s obsessed with the lather but doesn’t give a damn to much else) inside it and Aishwarya Rai with a rope clipper in her hands and a cynical look on her face.”
Part #2 has Priyanka Chopra scrubbing Lux while you are left wondering what she’s doing in this lame advertisement. More important, what’s this ad all about — the Lux soap or Priyanka Chopra?
It’s no wonder then that Hindustan Unilever’s share price goes nowhere. How can it, when the shareholders’ money is being drained away. What do you think? (Even Tom Peters argues in favor of the shareholders!)
The Part #1 ad.
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