Lame Advertising: AOL Mail — We Burn Cash By Marketing Services Which No One Uses

by Vinaya HS on January 14, 2008

in India Advertising Blog

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Seriously. How many people you know use AOL for email? There’s really no bit of me in AOL mail. The whole world has moved on and, if you’re using AOL mail, so should you.

And, as The Big Picture says:

AOL also — they’ve decayed, become a garbage service for the clueless. (AIM remains mostly worthwhile).

What do you think?

Thanks for reading this article. I'd love to hear your opinion. Please use the comments section below to share your thoughts. I frequently write new articles that also cover several other aspects of personal finance including credit cards, financial goals, health insurance, income tax, life insurance, mutual funds, retirement planning, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.

{ 11 comments… read them below or add one }

theregoesdave January 14, 2008 at 9:22 PM

Have you tried the latest AOL Mail that has been out since last July? The new webmail client is more available than yahoos and IMO, easier to navigate. Can you really be so quick to review a product that you’ve never even seen?

Vinaya HS January 14, 2008 at 9:41 PM

Have you tried GMail?

Notary January 16, 2008 at 11:08 AM

well watever man…that girl is cute! no1 can deny that! she was worth a mention ! :P

Anoop January 16, 2008 at 5:32 PM

@ NOtary…Cute??? she’s irritating :-x
& there is no concept in this ad at looks like a new graduate who has just completed his ad course in college has drafted the script for this ad..Its so blantantly stupid..
If theya are showing AOL mail, they have to explain some good features, instead she talks about some bloody colours & says she likes AOL bcoz it changes colours..

How on earth do they think they can convince the customer to use AOL with such lame ads?

My question to the person who framed this ad? Ask the girl if she likes Chameleon because even that changes colour.. :-x

Vinaya HS January 16, 2008 at 9:07 PM

@Anoop: Maybe my post should have been titled as “Lame Advertising: AOL Mail — There’s A Chameleon In My Mail.”

Anoop January 17, 2008 at 8:04 AM

vINAY..great well said..:-)

Anoop January 17, 2008 at 12:26 PM

It also looks like some disconnected joints, I can’t find a connection between she getting dumped by someone,another guy who sent her an sms asking her for a date, she wearing orange dress & AOL mail changing colour. My neurons are more confused seeing this ad..

Notary January 19, 2008 at 4:30 AM

hey hold on guys! y ru guys going hammer n tongs on that? :0 … all i said was shes cute….tats it :|… she is cute indeed lol :P:D

Notary January 19, 2008 at 4:37 AM

@ anup

well mate! tell me when were ur neurons ever un-confused? sigh! haha lol…perhaps a case of an already confused soul getting more confused jus like the girl in the AOL mail….:P

Anoop January 20, 2008 at 11:41 AM

@notary, read properly even ive said my neurons are more confused after seeing that ad..

marcel February 1, 2008 at 10:22 PM

Hey. ever used aol / aim mail for that matter? You actually know what you’re talking about? Ever occurred to you that this is an ad from and for people in India? Ever thought about that people think different in other countries and focus on different things?

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