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The first time I saw this ad, I felt worse than a toad on a frying pan. This is the third straight lame advertisement from Shah Rukh Khan (see the first and second). Given his unsatiated fetish to endorse anything non-living, he’s got to quickly reposition himself as the “King of Lame Advertising.”
I found this article on Indiatimes in which Videocon’s senior management is quoted as saying,
Videocon has created magic by bringing super stars like SRK and Dhoni together for the first time on a single platform to create a unique campaign. The core idea of the campaign is to celebrate the spirit of success –- no matter the role life gives you, always play it big and emerge as a champion.
I believe those statements should actually read,
Videocon has created nonsense by bringing super stars like SRK and Dhoni together for the first time on a single platform to create a totally lame campaign. The hidden idea of the campaign is to celebrate the spirit of lame advertising — no matter the ad life gives you, just do it and emerge as a stinkingly rich person.
Continues the article,
Our [Indiatime's] sources who were present at the sets when the ad was being shot are of the opinion that Shah Rukh and Dhoni’s chemistry was clearly visible and they enjoyed a lot by changing their real life roles. The boys had a great time together.
Wow! People actually go and watch these lame ads being filmed. Unbelievable. I don’t think those McKinsey productivity studies take these into account. And when you see Videocon’s next P&L, observe the SG&A line items, because you now know where a few of those crores are headed for.
Message to Videocon: Rather than disseminating nonsensical analogies between life and your corporate re-invention, it would be a really great idea if you wind up your business and distribute the proceeds to your creditors/shareholders.
On the other hand, what do Indian corporates take the Indian public to be? Mindless idiots?
What do you think?
NDTV, in it’s efforts to broadcast nonsense 24 x 7 x 365/366, ran a detailed story on the creation of this lame ad:
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