Lame Advertising: Fanta — What Happens When You Consume The Actual Product While Making An Advertisement For That Product

by Vinaya HS on November 24, 2007

in India Advertising Blog

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This is another ad that freezes up my neurons (but not as much as the Airtel ad, which makes me feel like a toad on a hot pan) and is a great lesson on why you should not consume the actual product while making an advertisement for that product. Drinking too much Fanta probably screwed up the creative team’s thought process. Honestly, there are much better ways to pitch the concept of being “naughty.” The final 13-seconds are the most irritating section of this ad. In the final scene, you can almost hear Trisha screaming out “WTF mate? What just happened in the past 40-seconds of this ad?”

And as a commenter to the original video on YouTube says:

Trisha is awesomely cute looking in this ad ! The right choice by Fanta!

Yeah. The strategy is right but the implementation is wrong. (Look forward to a detailed comment from you, V.)




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{ 2 comments… read them below or add one }

V November 26, 2007 at 11:34 PM

Oh yeah, see didn’t we discuss the importance of this golden proverbial, rather controversial statement from the most genious one we knew at school? – it is just as much relevant in everyday life as ever – you know what I mean:-)
Hmmm…coming to the Ad, all I can say is that I would have atleast done a better job in the leg shake bit and ofcourse my strategy as well as implementation would be just perfect! …oh nooo, don’t think so ‘naughty’ – I wouldn’t sip nor lend one of that coloured drink, but would make some quick bucks and have a nice gala time…that’s it:-)

V November 26, 2007 at 11:39 PM

And how could I forget coming back to you and say in chorus “WTF Mate?” …hahahaha[:)]

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