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This is another ad that freezes up my neurons (but not as much as the Airtel ad, which makes me feel like a toad on a hot pan) and is a great lesson on why you should not consume the actual product while making an advertisement for that product. Drinking too much Fanta probably screwed up the creative team’s thought process. Honestly, there are much better ways to pitch the concept of being “naughty.” The final 13-seconds are the most irritating section of this ad. In the final scene, you can almost hear Trisha screaming out “WTF mate? What just happened in the past 40-seconds of this ad?”
And as a commenter to the original video on YouTube says:
Trisha is awesomely cute looking in this ad ! The right choice by Fanta!
Yeah. The strategy is right but the implementation is wrong. (Look forward to a detailed comment from you, V.)
Thanks for reading this article. I'd love to hear your opinion. Please use the comments section below to share your thoughts. I frequently write new articles that also cover several other aspects of personal finance including credit cards, financial goals, health insurance, income tax, life insurance, mutual funds, retirement planning, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.