Useless Services: Airtel’s Music On Demand — The Perfect Example For Value Added Crap

by Vinaya HS on November 12, 2007

in India Advertising Blog

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Background: Lame Marketing: Funsters And Their Economic Significance To Airtel. A couple of months later,


For a monthly subscription charge of Rs 30, Airtel Live Music on Demand gives you 30 minutes of free listening time with a validity of 30 days. If you exhaust your 30 minutes within the stipulated time and want to listen some more, you can top up your account by paying Rs 10 for an additional 10 minutes or Rs 20 for an additional 20 minutes.

WTF mate? Lame advertising. Totally useless service. Sums up to value added crap. Message to Airtel: Funsters aren’t mindless idiots.

What do you think?




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{ 2 comments… read them below or add one }

Notary November 13, 2007 at 11:50 AM

well, if more n more ppl like me start using Airtel’s Music on Demand, airtel will soon ve to change its marketing name as MUSIC on REMAND :D….wat on erth r they upto? im sure the bitrate of all those tracks wud not even touch 32k….even if all tracks put together :D it dosen make sense…airtel is slowly but surely going to dogs :D

sanju November 21, 2007 at 12:00 PM

Hey I liked the service. at atleast gives you an opportunity to listen to what you want and for something of your choice you need to shell out money :)

all depends on demand

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