Lame Branding: HCL Leaptop — When Branding Fails To Keep Up With Advertising

by Vinaya HS on November 8, 2007

in India Advertising Blog

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When I first heard about HCL’s Leaptop range of laptops, I had this to say:

You don’t know who’s embarrassed more — you for possessing a Leaptop or your friend for asking you what’s a Leaptop. I don’t know about you, but I already feel like Leaping from the Top.

Fast forward a year and you now have this really wonderful advertisement from HCL, but sadly the Leaptop branding fiasco continues. What do you think? Can brilliant advertising cover up for lame branding?



Bold enough to buy a Leaptop?




Thanks for reading this article. I'd love to hear your opinion. Please use the comments section below to share your thoughts. I frequently write new articles that also cover several other aspects of personal finance including credit cards, financial goals, health insurance, income tax, life insurance, mutual funds, retirement planning, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.

{ 2 comments… read them below or add one }

Notary November 13, 2007 at 2:00 PM

hahah this is my second comment of today…and i was overwhelmed with this message :| “WELCOME BACK NOTARY” :O lol … shit! i shd ve cleared my cookies/cache before entering this blog lol :P neway thats an aweosme ad for a hopeless product. i think ne1 who buys HCL, as u said earlier…shd “leap from the top”!

nishu November 23, 2007 at 3:51 PM

I was looking around for laptop for a week or so .. planning to get it by the end of this week .. seems like Indian people only know sony vaio .. no one actually cares about graphics or connectivity. Obviously concepts which are not trendy wont make gud in indian market.

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