Lame Advertising: Air Deccan — One Thing That Didn’t Go Right After The Purchase

by Vinaya HS on October 24, 2007

in India Advertising Blog

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A one rupee coin, flying chocolates, a flying watch, and a flying signpost — who would have guessed that this was an Air Deccan ad? Till the end, I actually thought this was a Vodafone ad and was wondering where did that mutt run away — for it’s own good. Randomly inserting a child, a gorgeous babe, and a zombie crowd (including a bunch of chefs) — along with the one rupee coin, flying chocolates, a flying watch, and a flying signpost — into your advertisement isn’t a particularly good way to get your message across.

What do you think?




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{ 3 comments… read them below or add one }

Raj October 24, 2007 at 3:52 PM

I didn’t find it too lame. Its not great but its a perfectly normal nonsensical ad.

Sudish October 26, 2007 at 9:59 AM

I appreciate Air Deccan cos they were the one who made possible everyone to fly, and now with Vijay Mallya’s UB group hope it gets better n better keeping the common man in mind

Vinaya HS October 28, 2007 at 8:28 AM

@Raj: nonsensical = lame. :-)

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