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I walked into the Jayanagar branch of ICICI Bank and was greeted by a wall-mounted primitive-artificial-intelligence-capable monolith device. This device has 15 buttons in total; 6 rows with 2 buttons each and 1 row with 3 buttons, all with textual inscriptions in a tiny-sized font.
As a customer, you are required to press a sequence of two buttons corresponding to the task you want to accomplish after which out comes a piece of paper with a cryptic token number. If you want to accomplish multiple tasks, you have to repeat the above sequence for every task, thereby ending up with multiple cryptic token numbers.
If you’re encountering this device for the first time, you’re guaranteed to be bewildered. There are so many choices to read and select. Before you can scream out “WTF mate!” you discover that one guy has been employed just to help you press the correct buttons. Heights of [un]employment!
When your token gets picked for service (as displayed by a wall-mounted beeping monitor) depends on your karma. As one customer found out, though he came in at 08:29 AM his token was not picked even at 10:00 AM! I got my token at 09:47 AM, hung around till 10:15 AM, and then walked out. All I wanted to do was close a savings account. And good luck to you if you have multiple tokens!
Reminds me of that ICICI Bank advertisement “Hum Hain Naa?” (We are there for you right?)
My response: Isliye? (For this?)
On the other hand, ICICI Bank’s raising truckloads of money. For what? What do you think?
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