Bad Jargon: A Lesson On How To Evade Answering Simple And Direct Questions

by Vinaya HS on October 7, 2007

in Business & Management

Thanks for visiting Capital Advisor. I frequently update this blog to cover various topics on personal finance such as investment strategies, financial products that you should buy and ones that you really should stay away from, financial calculators, emerging themes such as early retirement and financial independence, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.

In response to the simple question “What can we expect to see from Technorati in the next year with you at the helm?”, Richard Jalichandra, CEO of Technorati said:

We’re really centered on trying to create a wholly unique media experience and improving our properties. Our big thing is going to be working on the advertising side of things to connect brands to the idea of global conversation that we strive for. Most of the opportunities and initiatives we’ve got coming up are going to address those two things.

Source: Q&A: Technorati CEO Richard Jalichandra on the Future of the Site.

Wholly unique media experience? Big thing? Global conversation? All I can say is WTF mate? Richard pointedly refers to the “amazing array of assets” they’re sitting on, without once saying what they actually are. Technorati is, fundamentally, an aggregator. I fail to understand what those “amazing array of assets” are. Do you?

Moral of the story: To evade answering simple and direct questions, construct and connect sentences that make so much nonsense as to confuse the person asking the question.

Thanks for reading this article. I'd love to hear your opinion. Please use the comments section below to share your thoughts. I frequently write new articles that also cover several other aspects of personal finance including credit cards, financial goals, health insurance, income tax, life insurance, mutual funds, retirement planning, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.

{ 2 comments… read them below or add one }

Anoop October 10, 2007 at 8:55 AM

hahaha..This is a nice one..No wonder he is a CEO of an Unknown company..haha, Ive never heard of this company in my life before..:)

Sarah Natasha April 3, 2008 at 5:47 PM

In continuation of the jargon talk…

Do you want to impress or confuse clients or Vice versa?………use
Techno vocabulary.. It can be called the “Buzzword” writing method. It
is simple.

There are three columns of words involved, as follows:

0. Balanced 0. Management 0. contingency
1. total 1. Organization 1. Hardware (or software)
2. integrated 2. reciprocal 2. projection
3. compatible 3. monitored 3. time-frame
4. synchronized 4. digital 4. concept
5. optimal 5. modular 5. programming
6. responsive 6. transitional 6. mobility
7. functional 7. Incremental 7. capability
8. parallel 8. third-generation 8. flexibility
9. systemized 9. policy 9. options

Just select any three-digit number; then use the corresponding
Buzzwords from the above grid, e.g., 257: “integrated modular

Don’t worry if it doesn’t make sense to you; it won’t
mean anything to anyone else either, but they’ll think you’re just
smarter than they are so they won’t say anything!! ..

You can propose “systemized reciprocal options” (929) to achieve “optimal transitional flexibility” (568), so that we can think of an
“integrated monitored projection” …………..and …. then …
your boss will probably promote you or your customer will be blown
away with your technological superiority…!!

Previous post:

Next post: