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In response to the simple question “What can we expect to see from Technorati in the next year with you at the helm?”, Richard Jalichandra, CEO of Technorati said:
We’re really centered on trying to create a wholly unique media experience and improving our properties. Our big thing is going to be working on the advertising side of things to connect brands to the idea of global conversation that we strive for. Most of the opportunities and initiatives we’ve got coming up are going to address those two things.
Source: Q&A: Technorati CEO Richard Jalichandra on the Future of the Site.
Wholly unique media experience? Big thing? Global conversation? All I can say is WTF mate? Richard pointedly refers to the “amazing array of assets” they’re sitting on, without once saying what they actually are. Technorati is, fundamentally, an aggregator. I fail to understand what those “amazing array of assets” are. Do you?
Moral of the story: To evade answering simple and direct questions, construct and connect sentences that make so much nonsense as to confuse the person asking the question.
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