It Takes 45 Days To Add One Phone Number To A Database

by Vinaya HS on August 28, 2007

in Business & Management

How long, in your opinion, does it take to add a phone number to a database? What if I told you that it takes a full 45 (forty-five) days? Yeah. Forty-five. That’s how long it will take for your phone number to reflect in TRAI’s (Telecom Regulatory Authority of India) spanking new India-wide Do Not Call (DNC) registry.

Says TRAI’s recent circular (my comments in []):

Telephone users not wanting commercial/unwanted calls may now register their request with their telephone operators.

[Great. Just what we've been waiting for.]

  • Telecom operators have allotted specific numbers for registering your request through phone and SMS. Telecom operators after verifying your request will intimate registration within 10 days.

[Ok. I can somehow bear with this. But I don't see any update on Airtel's website on this topic. There's still time till September 01, 2007, when the DNC is supposed to go live (or kaput?). ]

  • 45 days after registration, no commercial/unwanted calls will come on your registered phone number.

[How's that? We develop software for the whole world and it takes 45 days to update our own database! I don't think my phone number is a multi-gigabyte data object.]

You’re lucky if you live in a Tier I city because here comes the kicker. Telemarketers have responded saying:

With DNC kicking in from September 1, we will be tapping other databases of potential customers for instance, in tier II and III towns. With a growing mobile user base, the slowdown will be only short-lived.

The telemarketers are, however, incensed that the government didn’t even consult before issuing a legislation on them.

The government failed to start a consultative process with us and brought out the notification arbitrarily which was unexpected.

I sure wouldn’t want to live in a Tier II or Tier III town now. After all, you don’t want to incur the wrath of a scorned telemarketer.

Finally, if after 45 days you continue to receive spam calls, don’t call TRAI. Call your telecom operator! Passing the buck starts here.

{ 5 comments… read them below or add one }

1 Raj August 29, 2007 at 10:02 AM

Hmm, 45 days, huh!! :)

I am yet to register for it!!

2 M August 30, 2007 at 3:58 PM

Of late your blog has only money-loan-bank-creditcard-mutualfund kind of posts……would like to see some change!

3 Goutham September 3, 2007 at 4:45 PM

ಗಬ್ಬೆದ್ದೋಗಿದೆ ನಿನ್ನ blog. ಇದೇ ತರಹ ಬರೀತಾ ಇದ್ರೆ ಯಾರು ಓದಲ್ಲ. ಯಾವ್ದೋ ಕಿತ್ತೊಗಿರೊ loan , mutual fund, S&P ಅಂತ ಬರೀತಾ ಇದ್ರೆ ತಡಕೋಳಕ್ಕೆ ಆಗಲ್ಲ ಸಿವ. ಬೇಗ ಏನಾದ್ರೂ ಸರಿಯಾಗಿರೋದು ಬರೆಯೋ.

4 Mighty Stinger September 3, 2007 at 5:25 PM

Boss your last note on Adhyatma Chintane was Aug 13th. after nothing has come up….

Have dropped it?

Have fun Mate!!!

5 Vinaya HS September 8, 2007 at 10:16 PM

@M: Of late even I am wondering who you are – the Mysterious M. Why don’t you email me with your identity?

@Goutham: Diversification dude!

@Stinger: Adhyatma Chintane has gone into hibernation at the moment. The volume of hate mail I received on the series was incredible. :-)

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