Effective Presentation Techniques #1 – Don’t Be Afraid to Try Something Different

by Vinaya HS on April 16, 2007

in Business & Management,The SP Jain Blog

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Don’t be afraid to try something different. It pays to think different from the herd.

For the final project during the Business-Smart IT Applications course, Vinayak and I were assigned the McDonald’s IT mega-failure case. The objective was to research the case and present a case analysis via a presentation. If you are interested, you can download some reading material here.

This was the presentation we came up with. The background and a few images appear distorted; I guess it’s a processing problem with slideshare.net.



Here’s what we did different for this presentation:

  • On slide 2: We used a single image covering the entire slide. This unorthodox approach instantly captured the audience’s attention and was very effective in building up the story.
  • On slides 3, 4, and 5: We used quotes to effectively illustrate the magnitude of the failure.
  • We varied the font size and font color within a single sentence to highlight key facts. This helps your audience to zero-in on what is really important.
  • While speaking, we would pause for a second to stress on key words such as “most expensive,” “mega,” etc. I recommend that you practice voice modulation in front of a mirror before unleashing it in public.
  • The opportunity presented, we used expressions such as “It’s what we call a beautiful lie” for maximum impact. This was an expression I had read the previous week in a book titled “Traders, Guns, and Money.” It really pays to be well read.

The result: A perfect 25/25.




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{ 2 comments… read them below or add one }

Venky April 17, 2007 at 9:13 AM

Cool..Congrats!! Good one

Vinayak May 4, 2007 at 1:35 PM

Yooo dude!!…still remember the preparations we made, especially that 4am-4pm effort:-)n everything abt the PILLAR thing too…lol…congrats to both of us, hehe:)

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