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Last Saturday, I picked the book “One Land, One Billion Minds – Insights on branding in India” by Ramanujam Sridhar. The earlier hardcover edition of this book was quite expensive at nearly a 1000 rupees. The paperback edition is now priced at a reasonable 550 rupees.
It’s a classic marketing trick to cash-in on early hype.
The next time you are about to buy the hardcover edition of a book, stop and think for a moment if the book is a “must-read-now-at-any-cost.” If not, it’s prudent to wait for a few months and then buy the paperback edition. Most books that hit the stores in hardcover format have a cheaper paperback sequel lined up.
That said, “One Land, One Billion Minds – Insights on branding in India” is an informative book judging by the 60-odd pages that I have read. The author raises a critical question addressed at marketers: “How much do we really know about the Indian consumer?”
My answer is, “We really know nothing.”
Do you agree with me?
Thanks for reading this article. I'd love to hear your opinion. Please use the comments section below to share your thoughts. I frequently write new articles that also cover several other aspects of personal finance including credit cards, financial goals, health insurance, income tax, life insurance, mutual funds, retirement planning, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.