Thanks for visiting Capital Advisor. I frequently update this blog to cover various topics on personal finance such as investment strategies, financial products that you should buy and ones that you really should stay away from, financial calculators, emerging themes such as early retirement and financial independence, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.
In marketing, it is said that one of the more effective ways to ensure brand (or product) recall is to bombard the consumer with repeated advertising. There’s a limit to bombarding. That’s a basic fact which seems to have escaped the minds of marketers who are advertising during this world cup. Viewing the ICC World Cup 2007′s telecast on Sony’s television channels, I have already begun to hate these brands: Aditya Birla Group (what a pathetic excuse for an ad), Rin (aka. Surf Excel), Nokia, Motorola, Hero Honda, Hyundai Santro Xing et al.
Their idea of bombarding is to slap advertisements in your face at five-minute intervals. The first time I saw the new Nokia and Motorola ads, I was impressed. The 100th time I saw the same ads, I was swearing. Agreed, you need to advertise in multiple slots to reach a broader audience. But advertising (the same ad) in between every over and every wicket, or simply whenever you get a chance (player limping off, ball being swapped, etc.) is overboard. There are better ways to spend all that marketing money.
What do you think?
Thanks for reading this article. I'd love to hear your opinion. Please use the comments section below to share your thoughts. I frequently write new articles that also cover several other aspects of personal finance including credit cards, financial goals, health insurance, income tax, life insurance, mutual funds, retirement planning, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.