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That’s the strategy [Indian] stores/outlets employ when you walk in.
Let’s visualize an Adidas outlet at a mall. You are greeted by a security guard with a BIG W I D E smile. The moment you put a foot in, a sales person is all over you asking you what you want and pointing you the most expensive shoes. Woe begone, if the store happens to be empty. In such a case, multiple sales people vie for your attention.
As a customer, I prefer to walk around the store, have a look at all the products on display, before making an informed choice. If I need some information, I will ask for it myself. Often I already know what I want and have already made the decision to buy, yet I do feel like looking around once, without having to answer the sales person’s umpteen queries.
I brush aside offers to help me with a quick wave of my hand and a stern “I am having a look.”
My worst experience has been at The Sony World in Jayanagar 4th Block. There, the security guard follows you around incessantly. We have verified this as an experiment several times. What does the management think? That customers can simply walk-out with a flat screen television into broad daylight?
“The sales staff should stop wandering around the customers [treating them like criminals],” is the feedback I left at a newly launched bookstore on Elephant Rock Road, Jayanagar.
What’s your experience like?
Thanks for reading this article. I'd love to hear your opinion. Please use the comments section below to share your thoughts. I frequently write new articles that also cover several other aspects of personal finance including credit cards, financial goals, health insurance, income tax, life insurance, mutual funds, retirement planning, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.