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Subroto Bagchi’s “The High Performance Entrepreneur – Golden rules for success in today’s world,” is a good read for the budding entrepreneur. The book does not prescribe a magic formula for success – and correctly so, because there is none – instead it packs a wealth of advice gained through experience that you can follow in pursuit of that success.
The book aptly starts off with two brilliant chapters titled “When Do I Know If I Am Ready” and “The Profile of an Entrepreneur.” These chapters help you assess yourself and your dream of becoming an entrepreneur. Later chapters discuss how you should go about building your core team, how you should approach your business plan, how you should think about differentiation, how you should choose the right investors, how you should manage your money and your brand, etc. There is an excellent chapter on the subject of “DNA, Mission, Vision, and Values,” for those of you who have wondered about these fancy terms. The book also briefly touches upon, perhaps the most controversial topic, the IPO.
Bagchi correctly says that to be successful in business you should love two things: selling and money. This, I feel, is the most powerful – yet simple – statement made in the book.
As you read through the book, you sometimes feel lost because there appears to be no logical connection between one chapter and the next. It’s just a minor irritant in an otherwise great book. The language and style are lucid; you don’t need to keep a dictionary by your side.
More important, the book actually makes you think a lot about yourself. I could easily relate facts presented in the book to numerous practical experiences, and of course, to what I have been studying in management theory. On the whole, it’s one of the better books on entrepreneurship.
My take on the book: It’s 395 bucks well spent.
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