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Read a few management journals and you would be forgiven for thinking that any problem on Earth can be solved by a set of four boxes. Yep. Four boxes is all it takes for name and fame in the world of management. Google around and you will find tons of four-box solutions all claiming to solve your business [and personal] problems. These boxes are also a great way to identify an MBA graduate. The moment someone gives you advise by drawing four boxes on a piece of paper you know where he or she comes from.
Along the way, some genius at management thinking probably decided that four boxes were insufficient, and therefore came up with six-box and even nine-box matrices.
So what does a typical four box approach look like? Here’s Boston Consulting Group’s version of the four boxes, affectionately called the BCG Matrix.
And here’s another one from Michael Porter.
If you happen to be a bit adventurous in your thinking, then you can really think out of the box and come up with something like this:
This, by the way, is the GE-McKinsey Matrix.
In my opinion, it’s best to avoid such boxes. There’s not a lot you can do with them.
[Blogged from 26-2-05]
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