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I used to be a fan of RadioCity until recently. From the past couple of months the number and quality of advertisements broadcast on RadioCity have both gone in the wrong direction. The number has gone way up and the quality has gone way down. The content in and the presentation of these advertisements is so bad that it makes you want to throw whatever hardware you are listening to them on from the top of Mt. Everest and then quickly run down to stomp on whatever’s left of it. I am that disgusted.
Take the one about the Linc Pens as an example. Do you want to listen every five minutes to lyrics that go, “Swapna sundari wearing maxi…Getting out of a yellow taxi…blah..blah…Is that a pen in your pocket Mister? Or, are you, just happy to see me…” – the last stretch being in a weird robotic voice. I felt like scratching myself raw each time I heard this nonsense.
I have switched to All India Radio’s FM Rainbow for the time being. Agreed the RJing is sometimes awful. But, they do play good music and have low advertising. My drive to office is now spent with HBD3 – Heart Beat Dil Dhak Dhak in place of Good Morning Bangalore with Vasanthi. My drive back from office is spent with the 6PM English music show. For advertisements, I have the age old gem, “Washing powder Nirma…” There’s also a guy who calls himself “Juice Naga” and who is a regular caller on the show. Give it a try. It’s refreshing.
What’s your take on this?
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