91.0MHz vs 101.3MHz

by Vinaya HS on March 8, 2006

in The Bangalore Blog

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I used to be a fan of RadioCity until recently. From the past couple of months the number and quality of advertisements broadcast on RadioCity have both gone in the wrong direction. The number has gone way up and the quality has gone way down. The content in and the presentation of these advertisements is so bad that it makes you want to throw whatever hardware you are listening to them on from the top of Mt. Everest and then quickly run down to stomp on whatever’s left of it. I am that disgusted.

Take the one about the Linc Pens as an example. Do you want to listen every five minutes to lyrics that go, “Swapna sundari wearing maxi…Getting out of a yellow taxi…blah..blah…Is that a pen in your pocket Mister? Or, are you, just happy to see me…” – the last stretch being in a weird robotic voice. I felt like scratching myself raw each time I heard this nonsense.

I have switched to All India Radio’s FM Rainbow for the time being. Agreed the RJing is sometimes awful. But, they do play good music and have low advertising. My drive to office is now spent with HBD3 – Heart Beat Dil Dhak Dhak in place of Good Morning Bangalore with Vasanthi. My drive back from office is spent with the 6PM English music show. For advertisements, I have the age old gem, “Washing powder Nirma…” There’s also a guy who calls himself “Juice Naga” and who is a regular caller on the show. Give it a try. It’s refreshing.

What’s your take on this?

Thanks for reading this article. I'd love to hear your opinion. Please use the comments section below to share your thoughts. I frequently write new articles that also cover several other aspects of personal finance including credit cards, financial goals, health insurance, income tax, life insurance, mutual funds, retirement planning, and much more. You can Subscribe through Email and receive new articles directly in your Inbox or you can Subscribe through the RSS Feed and receive new articles in your feed reader.

{ 5 comments… read them below or add one }

Raj March 8, 2006 at 10:42 AM

Its just a matter of few months. Bangalore will soon have half a dozen FM stations to choose from, starting with Radio Mirchi. I just hope they dont turn out to be clones of each other.

SloganMurugan March 8, 2006 at 11:48 AM

You are not alone! We have many other options to Radio City here in Mumbai like Go and Mirchi. Even here it’s always good to go back to Rainbow to clear the noise in our heads.

Girish March 8, 2006 at 12:31 PM

Hi Vinaya,
FM Rainbow is a superb!!
You get to hear great kannada songs also.
have a great day…

Sandeep March 8, 2006 at 5:26 PM

IMHO, both stations suck ass.

Sudarshan April 25, 2006 at 3:26 PM

agreed. ads suck big time on radio. but why blame poor stations. thats their only source of revenue. and our great govt asks these radio stns to pay crores when the ads cost a few hundreds in the station. no wonder a station called Win had to shut shop in mumbai. i wish radio city can filter ads… but i guess the RJs will have to go without pay for the same. rainbow is much neater. but acc to my experience, try listening to city post 9pm and sometimes in the afternoons… the ads are less, and the music is neat. rainbow is good but unpredictable macha. the same is true abt rainbow in cal,del and mum. no guessing- mirchi is the worst of the lot. they may not have crappy ads yet in b’lore. but the bad jokes by RJs are enough to spoil your mood. and what kind of hindi songs are they playing… anyways, theya re new. i guess they will get their act together in sometime.

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