The new ICICI Bank ad

by Vinaya HS on December 20, 2005

in General Stuff

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If you’ve been listening in on Radio City 91 FM, chances are you would have heard the latest ICICI Bank advertisement. The ad goes something like this (non-verbatim):

“Attention all NRIs. Just walk-in to the nearest ICICI bank branch, open an account, and collect your free gift. Gifts as per RBI guidelines.”

Just assume for a moment that you are a NRI. Would you walk-in to the nearest ICICI Bank branch and open an account, just to collect a free gift?

How much dumber can ICICI Bank get?




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{ 7 comments… read them below or add one }

SloganMurugan December 20, 2005 at 12:47 PM

Non Resident Indians walking around in Bangalore? Shouldn’t they be working their ass off for in some firangi/parangi land?

Raj December 20, 2005 at 3:37 PM

Oh, don’t underestimate ICICI bank. They can surely come up with dumber ideas.

*picture the guy from ICICI Bank ad saying “Hum Hain Na!”*

Lucio December 20, 2005 at 4:12 PM

I think all the banks are sooner or later going to go the ‘Dumb and Dumber’ way considering SBI(..Surprisingly SBI) and now ICICI bank!

Sanjay December 27, 2005 at 3:47 AM

The way ICICI is going … be it in the MF market or in the retail banking … and the kind of ads they are placing to this effect … are having no effect on customer and merchant dissatisfaction … Consider this … my friend who filled up a tank full at Bowring couldnt get authorization from ICICI (for a DEBIT CARD??). As a last resort, he paid cash and rode away after the one of the attendants giggled at him for having an account at ICICI. Whats next? A child laughing at you everytime you swipe your ICICI gold card and blatantly calling you a retard?

T M RAMANI October 13, 2009 at 1:53 PM

ICICI Bank cannot give largees to customers for opening accounts with them. It is prohibited by the Regulatory. So NRIs ! Do not be lured by the word gift. It may be a pencil or rubber or rubber band or a gem clip or a pin. How cheaply ICICI Bank has evaluated the NRI customers. God save both the customer and the bank.

aryya March 19, 2010 at 11:00 PM

u need to be smart enough to understand the ads of ICICI and remember one thing, whatever u can think, ICICI have done it yesterday….dats d brand ICICI

Chet Kamal Parkash October 23, 2012 at 4:44 PM

Its 2012, The Year of Economic meltdown. Save yourself in all aspects.

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