If you’ve been listening in on Radio City 91 FM, chances are you would have heard the latest ICICI Bank advertisement. The ad goes something like this (non-verbatim):
“Attention all NRIs. Just walk-in to the nearest ICICI bank branch, open an account, and collect your free gift. Gifts as per RBI guidelines.”
Just assume for a moment that you are a NRI. Would you walk-in to the nearest ICICI Bank branch and open an account, just to collect a free gift?
How much dumber can ICICI Bank get?
{ 4 comments… read them below or add one }
SloganMurugan 12.20.05 at 12:47 pm
Non Resident Indians walking around in Bangalore? Shouldn’t they be working their ass off for in some firangi/parangi land?
Raj 12.20.05 at 3:37 pm
Oh, don’t underestimate ICICI bank. They can surely come up with dumber ideas.
*picture the guy from ICICI Bank ad saying “Hum Hain Na!”*
Lucio 12.20.05 at 4:12 pm
I think all the banks are sooner or later going to go the ‘Dumb and Dumber’ way considering SBI(..Surprisingly SBI) and now ICICI bank!
Sanjay 12.27.05 at 3:47 am
The way ICICI is going … be it in the MF market or in the retail banking … and the kind of ads they are placing to this effect … are having no effect on customer and merchant dissatisfaction … Consider this … my friend who filled up a tank full at Bowring couldnt get authorization from ICICI (for a DEBIT CARD??). As a last resort, he paid cash and rode away after the one of the attendants giggled at him for having an account at ICICI. Whats next? A child laughing at you everytime you swipe your ICICI gold card and blatantly calling you a retard?