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From the Bangalore edition of The Economic Times:
Top Gear’s Indian edition launched
Our Mumbai Bureau 18 AUGUST
TOPGEAR, an internationally renowned automobile magazine, was launched in Mumbai recently, the latest entrant in India’s burgeoning automobile press industry. The second automobile magazine to be launched this year, TopGear promises a more lifestyle and enthusiast-oriented look into the motoring world.
TopGear, which started out as a BBC television show in the UK in 1989, was soon translated into magazine form in 1993. It’s particularly well known for its lifestyle look, and the cheeky use of language and often unflattering reviews of cars and bikes. TopGear writers like James May and especially Jeremy Clarkson are cult figures in the motoring world, and are practically industries unto themselves, launching scores of high-performance videos each year.
Now, TopGear is in India, courtesy Worldwide Media, a JV between BBC and the Times Group. Editions of TopGear are sold in 10 countries, but the Indian one is the first to feature local content, generated by an all-Indian team. Expectations are high: the UK edition is a market leader there, and the title has a worldwide readership of 1.5 million; along with television viewership, which makes it arguably the world’s largest automotive title.
On the occasion of the launch Vineet Jain, Chairman WWM said, “Top Gear — the world’s leading auto title — is here in India, a step up in Indian auto journalism and spirit. It’s here with a promise to bring you the best stories and the most exciting cars, and a fresh, unique look into the world of motoring.”
Ian Watson, Director WWM, said, “We are very excited about the launch of our flagship brand, BBC TopGear magazine in India. Given the huge potential of the Indian market — especially the fact that India is currently the fastest growing car market in the world — combined with the strength of India’s largest media house, we are confident that the Indian edition of TopGear magazine will be a resounding success.”
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